Retail Stores

Trader Joe’s

Podcasts

• Trader Joe’s Fall 2025, Episode 2
• Business Wars - Whole Foods vs. Trader Joe’s - Episode comparing the business strategies of Whole Foods and Trader Joe’s
• The Food Chain - BBC podcast exploring Trader Joe’s impact on the grocery industry

Books

• Becoming Trader Joe, by Joe Coulombe (2021)
• The Secret Life of Groceries: The Dark Miracle of the American Supermarket
• Trader Joe’s: The Unauthorized History by Jennifer Baldwin - Comprehensive look at Trader Joe’s business model and corporate culture
• The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon by Len Lewis - Detailed analysis of Trader Joe’s business philosophy

Other Retail Stores

Books on Retail Strategy

• Why We Buy: The Science of Shopping by Paco Underhill - Classic book on retail consumer behavior
• Contagious: Why Things Catch On by Jonah Berger - Marketing principles that apply to retail success
• This Is Marketing by Seth Godin - Modern marketing strategies for retail businesses