LinkedIn Optimizations

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LinkedIn recommendation ask template

Hi clientName,

Hope you are doing well.

I have a quick favor to ask.

Would you be willing to write a brief testimonial about your experience with me so I can add it to our list of happy customers?

Nothing super long. Just a few sentences describing your experience with me.

Prospective customers don’t care so much about what I say about my services, but they do care what our customers like you have to say.

All you have to do is simply write your testimonial here -

Would you be willing to do that?

Thanks so much, clientName

  • yourName

Basic LinkedIn profile checklist

Basic Linkedln profile level 0 checklist:

LinkedIn photo checklist

  • Does it look professional?
  • Am I smiling?
  • Am I dressed professionally?
  • Is the background plain? (use tools like remove.bg if not)
  • Is it the correct size? (400×400)

LinkedIn banner checklist

  • Is the image high quality? (min 1584 x 396)
  • Is the text on it clear?
  • Does it include your company logo or branding?
  • Does it have a clear call to action?
  • Does it have a consistent color scheme?
  • Does it have a strong visual hierarchy?

LinkedIn headline checklist

  • Is it short and sweet?
  • Does it include action words?
  • Does it include a little bit of humor?
  • Does it include specific keywords?

Linkedin summary checklist

  • Does it clearly show your skills?
  • Have I proofread it properly? (or run it through something like grammarly.com)
  • Does it have a clear call to action?
  • Is it neatly formatted?

Advanced LinkedIn profile checklist

  • Have I added media to the Featured section?
  • Have I customized my URL?
  • Does my experience section show what I can do for my clients?
  • Have I added in my skills?
  • Have I added in enough keywords that I want to rank for in my profile?
  • Am I posting content at least once a week?

Advanced LinkedIn profile level 2 checklist:

  • Do my skills have endorsements?